Country to Country (C2C)

About Country to Country (C2C)

C2C: Country to Country is a country music festival held in Europe every year since 2013. The first edition took place in London on 16 and 17 March 2013. It was the UK's first multi-day country music event since the International Festival of Country Music, which ran at Wembley Arena under promoter Mervyn Conn. C2C was developed by the O2 Arena and SJM Concerts in partnership with the Country Music Association. In 2019 it had a capacity of 25,000. In 2018 the Country Music Association gave Milly Olykan its Jo Walker-Meador International Award for her work helping AEG develop the festival.

The London shows have been hosted by BBC Radio 2 presenter Bob Harris since the first edition, with a different co-host each year: Breland in 2023, Alana Springsteen in 2024, Mickey Guyton in 2025 and Jackson Dean in 2026. Little Big Town became the first act to play three times, followed by Darius Rucker, Kip Moore, Lady A, Zac Brown Band and Brad Paisley. Ashley McBryde and Midland reach their third appearances in 2027.

The 2026 festival ran from 13 to 15 March at The O2 in London, the OVO Hydro in Glasgow and the SSE Arena in Belfast. Brooks & Dunn, Keith Urban and Zach Top headlined, with Jackson Dean joining Bob Harris as co-host in London.

C2C 2027 runs from Friday 12 to Sunday 14 March. It returns to The O2 in London and the OVO Hydro in Glasgow, and adds Manchester's AO Arena for the first time, which the organisers say gives more fans the chance to see the festival. Ashley McBryde headlines Friday, Riley Green Saturday and Jelly Roll Sunday.

Tickets are on sale through the official site, which links to each venue. Because the festival runs in indoor arenas, there is no camping, and entry rules follow each venue's policies.

Frequently asked

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